Information is expensive

Think about how much information really costs mission critical users... now take a deep breath and multiply that by 50.  That is over $5 trillion USD in estimated costs of information retrieval, presentation, analysis and intelligence just in the measurable world.  It's the most pervasive power known to all mankind, yet we still are in the stone ages in terms of how we make it truly organized and effectively consumed.

We flurry through documents, trudge through databases and generate reports that are exhaustive.  We read old information and try to trudge through a barrage of distractions.  Then, think about when you get home and the data is everywhere, haphazardly pinned to your fridge, notes on the counter, bills, voicemail and all the email... ugh... its a little overwhelming.

So, fast forward to today.  This is Sitscape.  We made sense of the data.  It's now clean, easily digested, presented in an aggregate common and collaborative atmosphere.  No matter where the data resides, we can roll it up into a dashboard and truly extensible framework that can be shared to anyone.  Security is cut up throughout the entire architecture with real-time integration with active directory and other best practice design.

We have an amazing team lead by creative and very driven founders who are seriously committed to their product and stand behind it with a passion and belief that powers the product in a wonderful process to be a part of.  The agility of our development is created not by rigid frameworks and insistence on a formal development model.  That is what makes it free to evolve quite creatively.  Every day we are realizing the previous day's revelation. The team and organization is gelling and people are organized around a common pursuit with a relative ebb and flow seen very rarely in my experiences across 5 companies, some of which were my own.

The model is creating a lean start-up kind of chaotically productive and very rewarding experience.  The mission of truly socializing the information of businesses, governments, federal and local agencies and municipalities and every industry so far that I have thought of has a defensible use case.  Not only is the time to value unmatched in software, but a customer can save literally millions of dollars or many lives and make better decisions in a few weeks of use of our software and the platform is truly re-usable and extensible and the value will continue to rise in ROI exponentially.  That is powerful.  The power is NxN in the return on investment.

...and that is how technology should improve our lives and the overwhelming cost of dollars and time.

People need to operate more in tune with the notion of real-time on-the-fly and instantly available streams of content and break the mold of navigation insanity.  The time we spend is enormous and irresponsible consuming wasted, static snapshots of stale information.

Information is only expensive when you aren't aware of the way it needs to interact with a user and create a pattern of efficient consumption.