Sunday, September 25, 2011

SitScape is making data accessible

Technology is in the midst of a minimalist and functional simplicity uprising.  People (read: users) need to use things.  In order to do that, it must be designed and constructed with that in mind.

Data.

Data is everywhere now.  It is omnipresent and everlasting.  The internet has exploded and every day the fire burns hotter with new sources, feeds, analysis and raw data than we ever imagined 20 years ago.  So, where does that leave us?

It leaves us with a perception of the world and our lives that is consistently affected by bad data - it hasn't been actively organized.  Why did we get here?  Well, it was probably a symptom of fast growing supply of data and hyper-specialization and breadth of coverage of media and the blogosphere.  But why do we still not trust data?

I believe the symptom of comprehension mistrust and data credibility is due to the speed and clarity of information distribution.  The data is diverse and better than ever, when it's accurate, verified and distributed in real-time.  I need these qualities to improve in order to make better decisions and create intelligence that can have an impact now.

We at SitScape believe in the mission of providing information in a trusted, simple and dynamic way that creates the user experience that improves our world.  We create product that improves the ability of mission critical users to collaborate and contextualize the world of information that is relevant to them - in real time without the need to worry about the source or format, expensive integration and the hassles of consolidation.

PowerPoint isn't dead, but someone should think about retiring it.

It's every part of the business world and government and federal day-to-day.  It's the presentation layer that needs an upgrade.  SitScape has taken all data and made is comfortable to consume and structurally and visually more comprehensible. 

Let's end our battle with complexity and make it simple to navigate and distribute information when it matters.

It's not how complex the problem is, it's how simple the solution is that matters. 

Happy Data.

James Dobbs
jdobbs@sitscape.com

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