The Business of Software
A continuous rant and occasional breakthrough. Stay pissed and Stay tuned.
Tuesday, December 28, 2010
Monday, December 13, 2010
Bringing Sexy back
After a long hiatus from the blogosphere from a contributory perspective (been reading others more), I have decided I will get back on the horse. After all, blogging/writing is a "use-it-or-lose-it" skill that needs deliberate practice.
So, here's an article that Founder/CEO Aaron Levie wrote recently, which was featured on TechCrunch that I thought a few points were worth sharing.
Enterprise Software Is Sexy Again
"So how can today’s business software vendors, as they grow, see similar success?
1. Make customers feel like they’re a part of your company — all enterprise vendors could all learn a little from Zappos
2. Align revenue with customer success and consumption — your product isn’t worth anything to someone who isn’t using it
3. Build usable technology that people are excited to experience every time — this is hard to do and easy to forget
4. Move quickly, stay youthful in approach, and innovate — complacency is the surest way to lose great talent and your best customers
5. Solve an enterprise’s big problems — the bigger the problem, generally the bigger the reward."

