I'm the greatest mother-fucker alive!

I'm reminded of a Lewis Black skit where he relates our national pride and the way some people proclaim "the USA the greatest nation on the planet." We're the only country who does that. And, as he notes, it's not necessarily true - but even if it was, what a bad way of communicating your superiority. This attitude engenders anger and envy from others. Although, If we take this statement and generalize it, deconstruct it and apply it to business - it's basic marketing.

I'm the greatest motherfucker on the planet = My product is the best in the market.

Anger can be a positive thing. Kind of along the line of "any press is good press" from the Hollywood types. Anger is emotional and when people have emotional reactions to your words, they're at least investing their time, you've got their attention and you can create a great relationship - or piss someone off, but eh you can't win em all.

Secondly, when you make proclamations about your product, its benefits and customer-driven value statements, prepare for the market to quickly respond.

Envy can manifest itself in productive capacities as well. Envy can show itself through competition and emerging threats. It can be a flurry of attacks on your company and products, sniping customers and employees. Emotions, again, can be lassoed and used to an advantage, if approached in a way that is tactful and purposeful - challenge yourself to confront envy and meet it with as much passion/emotion as it presents upon you.

If you want to be the best, it doesn't happen by telling everyone you already are. You need to prove your virtues through making a great product, earning the reputation from customers and being told you are the best. The best, truly the best at anything don't have to tell anyone else they are the best.

Go, be the greatest mother-fucker alive.