IT shouldn't own all technology

Most of it, yes. IT should be the Technology Hub within every organization. Although, as technology proliferates and becomes integrated into every division, group and employee's day-to-day job, then we need to accept ownership. As IT is concerned with things like:

1. Is it supportable?
2. Does it integrate with our legacy systems?
3. Will it be trainable and not dominate helpdesk queues?

This doesn't answer the question of "Does this help me do my job better and make more money, faster?"

So, let's make the effort to be technology savvy and as marketers, embrace the real fact that technology will be the most important tool and we need to know how to get the most out of it.

Go. Make Technology Happen.