Obession-focused marketing

Great post from "Test-Driven Marketing" written by Nick Van Weerdenburg. Great insight Nick.

"Say you’ve done all the modern marketing activities perfectly- you have a buyer, a problem, a need, and a market. Now I’m going to do the unthinkable and suggest that maybe you should NOT market to this buyer.

Why? Because he’s not obsessed."

http://testdrivenmarketing.com/329/marketing-to-centres-of-obsession-visionaries-and-thought-leaders


Enjoy!